Discover the future of wellness travel! A leading hotel group reveals groundbreaking trends for 2025, emphasizing science over fads. From cognitive health to personalized nutrition, find ...

The leading global hotel group Accor has shared its forecast for key wellness trends for 2025. Insights from Emlyn Brown, the company’s Global Vice President for Wellbeing, Design, and Development, form the basis of an analysis that highlights scientific approach and transparency as the primary drivers of change.

Science and Credibility Over Trends

“The future of wellness is about mindfulness, sustainable habits, and a focus on holistic health, rather than fleeting trends,” notes Emlyn Brown. Consumers are expected to seek verified information and steer clear of misleading “quick fixes” and hype, such as biohacking. Accor is implementing scientifically backed approaches, including sleep research conducted for Sofitel Hotels & Resorts.

Sports and Nature at the Heart of Wellness Travel

Wellness tourism is becoming more dynamic: active sports like cycling and hiking are gaining popularity. Accor hotels, such as Fairmont Windsor Park, offer opportunities for unique sporting experiences that combine physical activity with a vibrant sense of community.

The Rise of Functional Beverages

A decline in alcohol consumption, especially among Generation Z, is driving the popularity of wellness drinks. Adaptogenic teas, smoothies, and cocktails with collagen and magnesium provide guests at Raffles London at The OWO and Novotel with alternatives to alcohol, enhancing cognitive function and boosting concentration.

Brain Fitness

An aging population is leading to increased interest in cognitive health. Accor offers solutions for optimizing brain function – from nootropics to high-tech devices that support memory. “Caring for the brain is becoming as important a part of wellness as physical health,” says Brown.

Simplicity and a Return to Basics

The trend towards simplification is sweeping through the wellness industry: walking, swimming in open waters, and minimalist practices are becoming popular. Accor supports this philosophy through restorative retreats and digital detox programs, as seen in the Our Habitas network.

A New Aesthetic of Fitness

The focus is shifting from external aesthetics to functionality. The popularity of Pilates and other low-intensity workouts is growing, blending comfort and effectiveness. Fairmont hotels offer guests yoga and meditation programs tailored to individual needs.

Personalization of Wellness Services

Artificial intelligence and wearable devices open up possibilities for hyper-personalized wellness programs. For instance, the Transforming Room at Pullman Singapore Orchard can easily be transformed into wellness spaces for meditation or yoga.

Nutrition in the Spotlight

Nutrition is becoming a central element of wellness. At Pillar Kitchen in Raffles London, guests receive personalized dietary recommendations developed in collaboration with nutritionists and chefs.

The trends presented by Accor emphasize the pursuit of profound changes in the wellness sector, focused on science, sustainability, and the individual needs of each guest.