Highlights of the III Tashkent Marketing Forum 2025.
The Forum is the annual, singular marketing event in the country, focused on current issues related to opportunities and marketing tools for business development and brand promotion. It is organized by the Committee for Competition Development and Consumer Rights Protection of the Republic of Uzbekistan, in collaboration with the Marketing Association of Uzbekistan and its partners.
Today, the forum stands as the largest industry event in Central Asia, featuring a unique format this year: over 70 speakers presented simultaneously across 5 halls, and participants had the opportunity to attend 9 sections in just one day, covering topics such as digital marketing, SMM, influence, marketing research, strategy, branding, and more.
“We held the conference in this format for the first time to allow all market participants to discuss their most pressing business issues. On the other hand, this also poses a challenge for the speakers, as participants have the freedom to choose their sections,” says Diyor Mirzaakhmedov, Chairman of the Marketing Association of Uzbekistan and organizer of the forum. “The format of 9 parallel sections allows for panel discussions, live communication, and discussions, as well as answers to questions regarding modern promotion tools. We invited an unprecedented number of speakers—over 70 experts—who shared their real cases and provided valuable recommendations. The section curators greatly assisted us in shaping the conference program.”
Participants also had the chance to explore the “Marketing of the Year” exhibition, which included marketing agencies and brands such as ITV, Bloger agency, GRAVER, Business Connect, OnIn, and forum partners: KAPITALBANK, GEOMOTIVE, Coca-Cola, Go Ahead, UzAgrosug'urta, Wunder Digital, Admixer Advertising, and Okori Media Group, part of Dentsu.
This year, as per tradition, the Tashkent Marketing Awards were presented to brands that are partners of the association. Additionally, winners in 13 categories were determined by the leading Russian social media analytics service LiveDune based on its research. Top marketers in the country were also recognized for their high professionalism, innovative approaches, and significant contributions to the development of marketing in Uzbekistan in 2024.
The results of the Tashkent Marketing Awards are reflected in the Marketing Rating of brands and agencies by the Marketing Association of Uzbekistan.
The third marketing forum this year brought together over 70 leading speakers from Uzbekistan, Russia, Kazakhstan, Belarus, Georgia, Israel, the USA, and the UK, all of whom have extensive experience working with major global brands in Uzbekistan.
On February 16, three master classes were conducted by foreign experts covering topics related to branding, sales, and social media promotion.
The forum also showcased the first-ever Map of 100 agencies providing marketing services across 25 areas in Uzbekistan.
During the forum, the Tashkent Marketing Awards were presented. The awards for achievements in 2024 were given to:
KAPITALBANK – Leader in the issuance and servicing of international payment system cards in Uzbekistan in 2024.
GEOMOTIV - For significant contributions to the development of the outdoor advertising industry and technological breakthroughs in research and targeting in Uzbekistan in 2024.
COCA-COLA - For successful and significant marketing initiatives nationwide in Uzbekistan in 2024.
O’zagrosuq’urta - For contributions to the development of online insurance in Uzbekistan in 2024.
GO AHEAD - For contributions to the development of digital marketing services and technologies in Uzbekistan.
The social media analytics service LiveDune conducted research among the association's partners, and based on the results, the following companies received joint awards from LiveDune and the Marketing Association of Uzbekistan:
The most popular
Brand of Uzbekistan with the most popular Instagram account by number of followers in 2024
AKFA BUILD
Fire communication
Brand of Uzbekistan with the most commented Instagram account in 2024
Everest Learning
Amazing activity
The most active brand in Uzbekistan by the number of Instagram posts in 2024
Korzinka
Like of the year
Brand of Uzbekistan with the most popular post on Instagram in 2024
Ozone Fitness Center
Post of the year
Brand of Uzbekistan with the most commented post on Instagram in 2024
Feed Up
Engage of the year
Brand of Uzbekistan with the most engaging post on Instagram in 2024
BTS Express
Amazing activity
Brand of Uzbekistan with the most active Telegram account in 2024
MEROS PHARM
Like of the year
Brand of Uzbekistan with the most popular post on Telegram in 2024
MKBANK
The best viral post
Brand of Uzbekistan with the most viral post on Telegram in 2024
Ipoteka Bank
Post of the year
Brand of Uzbekistan with the most engaging post on Telegram in 2024
UzPost
Engage of the year
Brand of Uzbekistan with the most engaging channel on Telegram in 2024
ITV
The most popular
Brand of Uzbekistan with the most popular Telegram account by number of followers in 2024
ISHONCH
Fire communication
Brand of Uzbekistan with the most commented Telegram account in 2024
TBC Bank
Honorary diplomas were awarded by the forum organizers for high professionalism, innovative approaches, and significant contributions to the development of marketing in Uzbekistan in 2024 to:
- Diana Ten, Senior Brand Marketer at Coca-Cola Icecek in Uzbekistan
- Zamira Rakhmanova, Creative Director at ISHONCH, Co-founder of Testo by Zamira&Co
- Farrukh Sharif, Creative Director, Co-founder of the advertising agency “Synthesis”
- Damir Mubinov, Founder of SNOVA Production
- Rustam Mahamadjanov, Founder, Partner, and Creative Director of Rocket, TABOO Branding, Yes Media
- Umid Gafurov, Blogger, Author of projects: Troll.uz, pakapak, Tirikchilik, Co-founder of the creative agency Tanish Bilish.
- Denis Roman, Managing Partner at We Digital agency
- Igor Kim, CEO of Wunder digital agency Uzbekistan
- Maxim Chan, Marketing Director at AVO bank
- Abdulaziz Madzhidov, Marketing Department Director at AKB “Uzpromstroybank”
- Otabek Abdurakhimov, Deputy Director of the Marketing Department at AKB “Uzpromstroybank”
- Natalia Li, Deputy Director of the Marketing Department at AKB “Uzpromstroybank”
Participants of the first “Marketing of the Year” exhibition were awarded certificates.
More than 1200 people attended the forum, receiving electronic participant certificates.
The forum was organized by the Committee for Competition Development and Consumer Rights Protection of the Republic of Uzbekistan, in collaboration with the Marketing Association of Uzbekistan.
General Partner – KAPITALBANK
Detailed information is available on the website marketing.uz